How Changing Wordpress Theme Can Affect On-page Seo

How Changing Wordpress Theme Can Affect On-page Seo

Can changes in the theme of your Wordpress blog affect the google search engine ranking that you receive as a result? The short solution is yes, it can. Small changes are not likely to have a great effect, but big ones can move you down (or up) several pages in the overall performance rating. In order to realize for sure if your new Wordpress theme will affect your google search engine ranking, you can either test matters out the hard way by going by using with the changes and seeing what happens next or you can study the structure of your existing page and make sure to mimic it as much as possible when piecing together a new theme. For far too many, the latter is the preferred method. It is this way for the following reasons:

No Downtime

Success online is precious an not something to be thrown away on a whim, only to find yourself picking up the pieces of past success. If you were to simply change your theme and see where the chips fell, then you could find yourself regretting the decision. In order to avoid the downtime of a low google search engine ranking, it is best to check your H1 and H2 headers and make sure that they are in alignment with each other.

Less to Learn

When you have a Wordpress theme that works for you, the best bet is to make slight deviations to the theme instead of all encompassing changes that are likely to knock you off course. Remember that Wordpress blog themes are often SEO-powered. Changing the theme, even if it has no bearing on the rest of the content can send you from a page 2 to page 6 ranking on one of the significant google search engine players' sites. If you want to make sure that your site continues to perform well in the wake of the theme change, do whatever you can to keep your new one in line with your old one.

Incorporating Refinement

The longer that you work with Internet properties, the more advanced you will become in your knowledge of them. While you do not need special training to be good at computers, experience is the keystone of one's expertise. As you continue to work with new possibilities, you will grow more advanced with what you can accomplish from a given theme. Keeping your momentum of knowledge healthy and sharp will result in a better searching site that also performs better.

When you are ready to change the theme of your Wordpress blog, make sure that you are careful not to deviate too far from the SEO standard of the last, especially if you were pleased with your ranking. Whatever you do, don't let the possibility of failure scare you from making changes.